The 7-Week Copilot To AI Sales Challenge
Build and sell your first AI service in 7 weeks, not just Copilot licences.
Join the 7-Week Copilot to AI Sales Challenge and build a client-ready AI offer that turns Copilot into recurring revenue and positions your MSP as a trusted AI growth partner.
Live weekly sessions start Wednesday 11th February
10am to 11.30am UK
Spots are limited — Grab Your Spot Today
Turn License Margins into 10x Profit
Prove ROI in 30-90 Days with Quick Wins
Grow Beyond Copilot into Full AI Services
Your Clients Aren’t Buying AI. They’re Buying Results.
Clients don’t wake up wanting “AI.” They wake up wanting:
✅ More time back
✅ Better decisions
✅ Faster processes
✅ Growth without more headcount
And right now, they’re looking to you, their MSP to guide them.
The problem?
👉 Too many MSPs are just selling Copilot licenses.
👉 Their teams aren’t confident in showing value.
👉 They’re missing the chance to position Copilot as the first step in a bigger AI journey.
Why This Matters Now
(Not “Someday”)
The AI conversation is already happening.
The only question is: are you leading it or being replaced in it?
Right now, demand for AI advice is outstripping supply.
Most clients don’t know who to trust.
They’re asking their MSP first — for now.
But if you’re not proactively leading the AI conversation:
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Another MSP will
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A specialist AI consultant will
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Or the client will experiment alone and blame IT when it breaks
AI has moved beyond tooling and into strategy-level conversations.
Once a client associates “AI strategy” with someone else, it’s extremely hard to win that ground back.
Licence resale won’t protect you here.
Introducing The 7 Steps to AI Growth™ Framework
From Copilot Entry Point → Profitable AI Practice
Here’s the truth: Copilot is only one part of the AI journey, but it’s the best place to start.
Why? Customers are already asking for it, which makes Copilot the perfect quick win.
By starting here, you’ll prove the value of AI internally, create success stories fast, and build the confidence to scale into bigger AI opportunities with clients.
📅 What You’ll Get in the 7-Week Copilot Sales Challenge
This is live, practical, show-not-tell training.
✔ Live weekly sessions
✔ MSP Peer AI Community
✔ Recordings if you miss a session
✔ Hands on implementation
By the end of 7 weeks, you’ll have a sellable AI service, not just knowledge.
Here’s the full journey:
Week 1 – Adopt (Internal Mastery)
Before you sell it, you must live it.
- Identify and empower internal AI ambassadors and super-users to lead adoption
- Embed Copilot into daily workflows for sales, admin, and technical roles
- See live demos of Copilot in action across different functions
- Use gamification and leader-boards to spark excitement and engagement
- Run small internal pilots and capture quick wins
- Create internal success stories to showcase with clients
Week 2 – Assess (Customer Readiness)
AI is only as strong as the data behind it.
- Run and sell paid AI readiness assessments
- See templates covering governance, security, and data quality.
- Walk away with a bespoke paid assessment you can sell immediately for £1500 +
- Understand how to leverage vendor & distributor resources to strengthen your offers.
Week 3 – Align (Packaging & Positioning)
Don’t sell a SKU. Sell a solution.
- Learn how to package Copilot-as-a-Service.
- See examples of service bundles and pricing.
- Walk away with your own offer, ready to pitch.
- Master pricing strategy & margin modeling so you know exactly how to stack value and profit.
- Learn how to position Pilot → Expand packages for hesitant clients.
Week 4 – Activate (Onboarding & First 30 Days)
Clients don’t buy AI. They buy results.
- Learn how to deliver quick wins in 30 days.
- See department-specific use cases.
- Walk away with a launch plan and onboarding playbook.
- Deploy a 30-day pilot playbook to convert trials into long-term wins.
Week 5 – Accelerate (Adoption & ROI)
Adoption drives expansion & renewals.
- Measure usage and gamify engagement with leaderboards and ROI dashboards.
- Prove ROI with adoption trackers that turn usage into client-ready results.
- Run "Prompathons" and share prompt libraries to spark creativity and drive viral adoption.
- Leverage adoption hubs & platforms to create stickiness and upsell recurring services.
- Use ROI milestones to trigger Pilot → Expand client growth.
Week 6 – Assure (Ongoing Security & Compliance)
AI without trust is a deal-breaker.
- Learn how to deliver continuous assurance.
- See frameworks for GDPR, ISO, and regulated industries.
- Walk away with a recurring service offer to secure client trust.
- Package security & compliance assurance into profitable, billable offers.
Week 7 – Advance (Beyond Copilot)
Copilot is the start, not the destination.
- Learn how to expand into AI agents, Power Platform, and custom solutions.
- See examples of industry-specific AI services.
- Walk away with a roadmap to position yourself as a strategic AI growth partner.
- Tap into vendor programs & co-sell opportunities to fund and scale your AI practice.
By the end of the 7 weeks You'll Have The Full
Copilot To AI Value Ladder™
- Real internal use cases to embed Copilot into your own workflows fast
- Customer interview templates to spot where automation & AI can deliver impact
- A custom AI + Copilot Readiness Assessment you can sell immediately for £1500 plus per engagement.
- Your full AI Offering Bundle + Copilot-as-a-Service package — positioned to 10x profit
- A 30-Day Pilot Playbook to onboard clients and deliver quick wins
- A 90-Day Adoption & Acceleration Plan to drive expansion and renewals
- Customer leader-boards, Prompt-a-thon packs, and ROI dashboards to gamify adoption
- Security & compliance checklists so every client feels safe and assured
- And finally — your “Beyond Copilot” roadmap to launch AI Agents & custom AI solutions
In short:
You’ll leave with a ready-to-sell AI practice, not ideas.
Meet Fiona Challis – Your AI Growth Partner
I’m not here to sell you AI hype. I’m here to show you how to turn AI into measurable business results — the kind that grow revenue, cut costs, and create ROI in 30–90 days.
Over the last 25+ years in the IT channel, I’ve worked with 500+ MSPs and been trusted by global leaders like HPE, NVIDIA, and TD Synnex to design partner enablement programs and build profitable AI practices.
Most recently, the AI enablement programs I created generated $59 million in sales in just the last 6 months.
For the past 18 months, I’ve been deep in the AI trenches — testing, implementing, and refining what actually works (and what doesn’t). And here’s the truth: your clients don’t care about AI itself. They care about the results AI gives them — more time, smarter decisions, faster workflows, and growth without extra headcount.
That’s the difference when you work with me:
👉 I don’t teach tech. I teach business outcomes and ROI.
👉 I don’t talk in jargon. I give you client-ready stories, demos, and frameworks.
👉 I don’t leave you with theory. I show you exactly how to sell and deliver results.
When you train with me, you’ll stop “selling AI” — and start selling the results your clients actually want to buy.
Because the MSPs who win in this AI wave aren’t the ones who can explain how Copilot works.
They’re the ones who can prove how Copilot delivers quick wins today — and opens the door to long-term AI growth tomorrow.
Your Investment
If you’ve been planning to make AI a real revenue stream in 2026, this is your moment to commit.
Group Program (for smaller MSPs)
£1500
Per Person
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Group Program (for smaller MSPs) Includes:
- Weekly live training + demos
- Full access to the 7-Step AI Growth™ Framework
- Tools, templates, and client-ready assets
- Peer community of MSPs on the same journey
Investment:
£1,500 plus VAT
Private In-House Program (for larger MSPs)
£7500
On-Site
Private In-House Program (for larger MSPs) Includes:
- Run internally with your own team
- Delivered over 2 focused days
- Tailored demos and strategy workshops
- Full access to the 7-Step AI Growth™ Framework
- Tools, templates, and client-ready assets
Investment:
£7,500 plus VAT
“I’m only four weeks into Fiona’s "Copilot To AI Sales Challenge", and it has already given me things I didn’t have; a clear AI Readiness offer, a practical 30-day Co-Pilot playbook, and, importantly, the belief and confidence to take it to market.
The weekly calls with other MSPs are handy. Hearing what’s working for them and swapping ideas keeps me moving. I leave each session with something I can use straight away.
I can see that, by the end of the course, I will have a framework I can use to launch a brand-new service at Cache4. Getting that in seven weeks is amazing. Left to my own devices, as an overthinker and a perfectionist, it would have taken me, well, ‘never’!
If you want to make sense of Copilot and turn it into something real you can deliver, Fiona’s programme makes it simple and actionable.”
— Paul Crooks, Managing Director, Cache4 IT Solutions
Readiness Assessment
"I sold my first AI readiness assessment to a client yesterday for £1000 " - Mark
AI Workflow
"I sold my first AI Workflow for £10k" - Nick
Data Goverance Package
"I sold my first Data Goverenace Package for £5k" - Paul
Readiness Assessment
" I sold two AI Readiness Assessments this week - one for £750 and the other for £1250" - Andy
Your ROI: 10x Profit Uplift
This isn’t just training — it’s the difference between scraps of license margin and building a profitable AI service.
Take a 20-seat client as an example:
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If you just resell licenses:
£30/user/month × 20 = £600 revenue
Profit margin ~£2/user → £40 profit/month (≈£480/year) -
After this training (bundled Copilot-as-a-Service):
£40–£50/user/month × 20 = £800–£1,000 revenue
Profit margin ~£17/user → £340 profit/month (≈£4,080/year)
👉 That’s nearly a 10x profit uplift from the same client.
Which means:
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Group Program (£1500) = paid back with less than one 20-seat client.
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Private In-House Program (£7500) = paid back with just 3 clients (60 seats).
After that, every client is pure upside.
💡 My guarantee to you: Secure ROI in 90 days or I’ll work with you until you do.
Why Join This Cohort
The MSPs who win in AI:
Build a clear AI growth strategy
Sell services, not licences
This January cohort is intentionally small so we can focus on implementation and results.
Live sessions start Wednesday 11th February
Spots are limited and allocated on a first-come basis.
In 7 weeks, you’ll stop dabbling and start selling.
